Tabby wins AI search for UAE buy-now-pay-later: cited in all 18 sampled answers and recommended first on the flagship query across every engine, with a 47% share of voice over nearest rival Tamara.
Three real buyer queries, run across ChatGPT, Gemini and Perplexity. Tabby was cited in every single answer. The difference is how strongly each engine recommends it.
| Query | ChatGPT | Gemini | Perplexity |
|---|---|---|---|
| What is the best buy now pay later app in the UAE? | Top pick | Top pick | Top pick |
| Tabby vs Tamara - which should I use for online shopping in the UAE? | Neutral mention | Top pick | Top pick |
| How can I offer my customers installment payments in my online store in the UAE? | Listed | Listed | Listed |
The one soft spot: logged-out ChatGPT (the default AI-search experience for most UAE shoppers) triggered no web search on “Tabby vs Tamara” and declined to name a winner, while Gemini and Perplexity both recommend Tabby outright.
“For most people in the UAE, Tabby is the strongest all-around BNPL app because it is widely used and offers interest-free installment plans, typically split into 4 payments over 6 weeks.”
Perplexity in response to “What is the best buy now pay later app in the UAE?”
Own the comparison query. Logged-out ChatGPT (the default AI-search experience for UAE shoppers) answers “Tabby vs Tamara” from model memory (it triggered no web search in either trial) and declines to pick a winner, while Gemini and Perplexity both already recommend Tabby outright. Publishing a definitive, factual Tabby-vs-Tamara comparison page and seeding neutral third-party comparisons is the one visible gap in an otherwise dominant AI-search position.
This free mini samples 3 queries. The full audit is the complete, defensible picture: