Tabby wins AI search for UAE buy-now-pay-later — cited in all 18 sampled answers and recommended first on the flagship query across every engine, with a 49% share of voice over nearest rival Tamara.
Three real buyer queries, run across ChatGPT, Gemini and Perplexity. Tabby was cited in every single answer — the difference is how strongly each engine recommends it.
| Query | ChatGPT | Gemini | Perplexity |
|---|---|---|---|
| What is the best buy now pay later app in the UAE? | Top pick | Top pick | Top pick |
| Tabby vs Tamara — which should I use for online shopping in the UAE? | Neutral mention | Top pick | Top pick |
| How can I offer my customers installment payments in my online store in the UAE? | Listed | Listed | Listed |
The one soft spot: logged-out ChatGPT — the default AI-search experience for most UAE shoppers — triggered no web search on “Tabby vs Tamara” and declined to name a winner, while Gemini and Perplexity both recommend Tabby outright.
“For most people in the UAE, Tabby is the strongest all-around BNPL app because it is widely used and offers interest-free installment plans, typically split into 4 payments over 6 weeks.”
Perplexity in response to “What is the best buy now pay later app in the UAE?”
Own the comparison query. Logged-out ChatGPT — the default AI-search experience for UAE shoppers — answers “Tabby vs Tamara” from model memory (it triggered no web search in either trial) and declines to pick a winner, while Gemini and Perplexity both already recommend Tabby outright. Publishing a definitive, factual Tabby-vs-Tamara comparison page and seeding neutral third-party comparisons is the one visible gap in an otherwise dominant AI-search position.
This free mini samples 3 queries. The full audit is the complete, defensible picture: