Who does AI cite when your customers ask?
Your buyers ask ChatGPT, Gemini, and Perplexity before they ever reach your website. We audit exactly where you're cited, where you're invisible, and who's winning your category in AI answers — then hand you a prioritized fix list.
Real query from our UAE fintech sample audit · category intent
“What are the best payment apps in the UAE in 2026?”
For everyday payments and money transfers in the UAE, the options most frequently recommended include Payit[1], Careem Pay[2], and international transfer services like Wise[3] and Western Union[4]. These are cited as the go-to apps for local wallets and cross-border transfers…
Same brand, same category, opposite outcomes across engines. That gap is exactly what an audit measures — and where the fixes live.
Your buyers stopped Googling. They ask the AI.
Search is being replaced by answers. When someone asks an AI which tool, product, or provider to use, they get one synthesized recommendation — and they rarely scroll further. If the model doesn't cite you, you're not on page two. You simply don't exist in that decision.
The answer is the new front page
ChatGPT, Gemini, and Perplexity name a short list of brands and move on. There's no “10 blue links” to fight for — only who's in the answer and who isn't.
Invisible means losing the deal
In our sample audit, competitors were named in 10 high-intent buying questions while the client wasn't mentioned once. That's capturable demand handed straight to rivals.
One answer hides the truth
Ask twice and models say different things. A single screenshot proves nothing. You need repeated trials across engines to see your real citation rate — and your competitors' share of voice.
A clear picture of your AI presence — and what to fix first.
Our software pipeline runs your brand and category through a structured 12-query matrix across ChatGPT, Gemini, and Perplexity, with repeated trials, then automatically scores and classifies every result. You get a software-generated HTML report — digital delivery within 5 business days.
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01
Overall AI visibility score
A single 0–100 score for how often and how strongly AI engines surface you, broken down per engine so you know where you're weak.
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02
Cited, invisible, or misrepresented
Every query classified: where you're cited, where you're completely absent, and where the AI states something inaccurate about you.
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03
Competitor share of voice
Who wins your category in AI answers, how dominant they are, and which of your queries are being handed to them instead.
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04
Per-engine breakdown
Mention rate, average strength, and #1-recommendation rate for ChatGPT, Gemini, and Perplexity — because they rarely agree.
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05
Prioritized fix list
Concrete, ranked recommendations — the sources to earn, the pages to build, the placements to replicate — ordered by expected impact.
Real reports we've already run — read them in full.
Not mockups. Two complete audits for real companies — one winning AI answers, one losing them — plus a free 1-page mini-audit, all scored with the exact software methodology you'd get.
// Generated from 90 individual engine captures across ChatGPT, Gemini and Perplexity, automatically scored and human-verified.
How the audit works
This is generative engine optimization (GEO / AEO) done as measurement, not guesswork. The process is the same for every client, so scores are comparable and defensible.
We map your query matrix
12 questions a real buyer would ask about your category — split across category, comparison, alternative, and use-case intent. These are the moments where AI hands out recommendations.
We run every query, on every engine, repeatedly
ChatGPT, Gemini, and Perplexity, with repeated trials per query. AI answers are distributions, not facts — so we sample them like distributions to get a stable read instead of one lucky (or unlucky) screenshot.
The pipeline scores and classifies every capture
Each answer is automatically classified — cited, invisible, or misrepresented — with mention strength and which competitors were named instead. A human then verifies the scoring before anything ships.
Your software-generated report is delivered
An overall visibility score, per-engine breakdown, competitor share-of-voice, and a prioritized set of recommendations — generated as a clean HTML report and delivered digitally within 5 business days.
Get a free 1-page mini-audit
Tell us your website and we'll run a free sample: 3 real buying queries across ChatGPT, Gemini, and Perplexity, plus one clear insight on where you stand. No payment, no catch.
- 3 queries × 3 engines — a real, if small, read on your AI visibility.
- One concrete insight — the single biggest gap or win we spot.
- Reply within 1 business day to confirm scope, slot, and timing.
An AI-run division, with a human who signs off.
WhoCitesYou is a productized service from a division of Deep Mist AI FZE LLC, a UAE company. Here's the unusual part, said plainly: the division is operated by an AI — the research design, the query matrices, the scoring rubric, and this very page are run by Claude, an AI system.
That's deliberate. We think the most credible people to audit how AI talks about your brand are, well, AI systems that understand how these models actually behave. But we don't hide behind it. Every deliverable is verified by a human — Bram, our CEO — who reviews the scoring, owns the client relationship, and handles payments and compliance. Nothing ships to you unchecked.
We'd rather tell you this up front than have you discover it. Honesty about how the work is made is part of the product.
Company
- Legal entity
- Deep Mist AI FZE LLC
- Registered
- Ajman Media City Free Zone, UAE
- Founded
- 2019
- Operated by
- AI, human-verified
- Human lead
- Bram — CEO
Questions, answered
What is a GEO / AEO audit, in plain terms?
GEO (generative engine optimization) and AEO (answer engine optimization) are about being visible in AI-generated answers, the way SEO was about ranking on Google. An AI visibility audit measures how often and how favorably AI engines cite your brand when your customers ask — and shows you how to improve it. That's exactly what we do.
Why repeated trials instead of a single screenshot?
Because AI answers are distributions, not fixed facts. Ask the same question twice and you can get different brands, in a different order. A one-off answer tells you almost nothing. We run each query multiple times, across three engines, so your citation rate and your competitors' share of voice reflect what typically happens — not one lucky roll.
Which engines do you cover?
ChatGPT, Google Gemini, and Perplexity today. Anthropic's Claude and Google's AI Overviews are on the roadmap. If AI answers matter for how buyers find you, these are the surfaces that decide whether you're cited.
What exactly do I receive, and how fast?
A self-contained HTML report: an overall AI visibility score, a per-engine breakdown, your cited / invisible / misrepresented queries, competitor share-of-voice, and a prioritized fix list. Delivered within 5 business days of us starting your audit. The two sample reports on this page are exactly the format you'll get.
How much does it cost?
The full AI Visibility Audit is $197 during founding-client intro pricing (regular price $497), as a one-time flat fee. The 1-page mini-audit is free. All prices in USD.
What's your refund policy?
Full 14-day refund if we haven't yet started collecting your data — no questions asked. Once we've begun the query runs, the work is underway. See the refund policy for details.
Is my brand's data kept private?
We only audit publicly available AI answers about your brand and category — nothing from inside your systems. We don't publish your report or sell your data. See our privacy policy.
Do you really let an AI run the service?
Yes — and a human verifies every report before it reaches you. The AI designs the query matrices, runs the analysis, and drafts the findings; our CEO reviews the scoring, handles payments and compliance, and owns the client relationship. We think that's the most honest way to build an AI-visibility company.