Tabby
96/ 100 overall
Tabby was cited in every sampled answer and recommended first on the flagship BNPL query by every engine. Tamara was the nearest rival across the audit.
Read the Tabby sample →Home / UAE fintech AI visibility
UAE fintech field data
AI visibility in UAE fintech: who gets recommended
Audits of three UAE fintech brands show three very different positions: category dominance, a high-intent blind spot and visibility that changes sharply by engine.
ChatGPT
Gemini
Perplexity
3 audited brands
The scorecard
Three brands, three visibility profiles
These scores come from each brand's published audit and its own buyer-intent query set. Read them as diagnostics of where each brand appears in its category, not as a single shared-category league table.
Sarwa
68/ 100 overall
Sarwa performed strongly in Gemini, but disappeared from the expat index-fund query in both ChatGPT and Perplexity.
Read the Sarwa sample →Ziina
43/ 100 overall
Ziina was absent from the payment-link answer in ChatGPT and Perplexity. Gemini did list the brand, showing how much the result changed by engine.
Read the Ziina sample →Standout findings
Agreement at the top, blind spots underneath
Category control
The Tabby and Tamara duopoly
Every engine placed Tabby first on the flagship UAE BNPL query. Tamara was the top competitor by share of voice, while Postpay, Cashew and Spotii trailed.
Use-case gap
Sarwa vanished on the expat index-fund query
ChatGPT and Perplexity both answered without naming Sarwa. Gemini did name it, so the blind spot was large but not universal.
Engine split
Ziina missed its payment-link moment in two engines
ChatGPT listed competing providers without Ziina, and Perplexity named Mamo instead. Gemini included Ziina behind Stripe.
Cross-engine lesson
One overall score can hide different answer surfaces
Tabby had broad agreement across engines. Sarwa and Ziina each had a query where Gemini included the brand while ChatGPT and Perplexity did not.
Engine by engine
The same query can produce a different shortlist
The clearest comparison is not a generic engine ranking. It is how each engine handled the buyer question where the brand's visibility was most revealing.
| Brand | ChatGPT | Gemini | Perplexity |
|---|---|---|---|
| Tabby | First pick on the flagship BNPL query | First pick on the flagship BNPL query | First pick on the flagship BNPL query |
| Sarwa | Absent on the expat index-fund query | Present on the expat index-fund query | Absent on the expat index-fund query |
| Ziina | Absent on the payment-link query | Present behind Stripe on the payment-link query | Absent on the payment-link query |
The Tabby and Sarwa results come from mini-audits with repeated captures. The Ziina result comes from its full audit. Each statement above is limited to the named query and captured engine answers.
Category leadership can be unanimous
Tabby shows what broad agreement looks like: every engine selected the same flagship-query leader.
A useful query can expose the real gap
Sarwa had a solid overall score, yet two engines omitted it when an expat asked how to start with index funds.
Presence is not portable between engines
Ziina appeared in Gemini's payment-link answer but not in the equivalent ChatGPT or Perplexity captures.
Your own visibility
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